Sea Dream Yacht Club was founded in 2001 by Norwegian entrepreneur Atle Brynestad who envisioned it as a innovative, yachting company, rather than a cruise line. Spearheading the concept of casual and intimate yachting experience, Sea Dream Yacht Club offers a free and an open and unstructured ambience, where the sea voyage is all about the passenger's personal choices. This translates into flexible itineraries which means passengers have the luxury of lengthening or cutting short their stay at a particular port of call depending upon their likings. The rooms are spacious and there are various onboard facilities like a spa, health center and golf simulator among other things.