When established in 1873, the cruise line was known as The Netherlands-America Steamship Company, but it became popular as the Holland America Line due to the fact that it carried a great numbers of immigrants from Holland to America. Sailing for over more than 130 years, the ambience is traditional with high tea, ballroom dancing et al, even though it has incorporated several modern facilities like Culinary Arts Theater for cooking demonstrations and classes, exclusive "Medallion Shore Excursions" at exotic locales of Asia and Africa, new Greenhouse Spas on all ships, the "Explorations Cafe" to serve as a multidimensional venue for onboard programming, a 24-hour concierge service for suite guests and more extensive kids and youth programs